Tsev » Xov xwm » Cov neeg siv khoom xav tau rau cov kev pabcuam tus kheej hauv TV tau nthuav dav rau feem ntau ntawm cov neeg tshaj tawm kom muaj kev tshaj tawm xov xwm

Cov neeg siv khoom xav tau rau cov kev pabcuam tus kheej hauv TV tau nthuav dav rau feem ntau ntawm cov neeg tshaj tawm kom muaj kev tshaj tawm xov xwm


AlertMe

Plaub-thib tsib (80%) ntawm cov tshaj tawm yog xav txog kev tshaj tawm uas tsim tawm rau cov neeg siv khoom lag luam tab sis tau nce qis dua cov kev pabcuam streaming vim muaj kev sib cav nyob ib puag ncig kev lees txais huab huab, raws li kev tshawb fawb nqa sawv cev ntawm TSWV, tus thawj coj tshiab hauv video delivery solutions rau kev tshaj tawm, xov tooj cua, DTH, IPTV thiab OTT.

Daim ntawv tshuaj ntsuam ntawm cov neeg hauv txoj haujlwm nruab nrab tswj lossis sab saud hauv qhov tseeb ntawm TV thiab kev tshaj tawm kuj tseem pom tias 96% ntawm cov neeg tshaj tawm xav tias muaj kev xav tau ntawm cov neeg siv khoom rau cov kev pab cuam ntau dua. Tshaj li ib feem peb (34%) ntawm cov neeg tshaj tawm tam sim no tau nyiaj los ntawm adverts, muab cov ntawv tshaj tawm tus kheej tuaj yeem pab lawv nce cov nyiaj tau los no. Yog li ntawd, dhau li ntawm peb lub hlis (26%) tab tom nrhiav seb yuav muab cov kev pabcuam no rau cov neeg siv khoom li cas.

"Peb txoj kev tshawb fawb pom tias ntau dua ib nrab (58%) ntawm cov tshaj tawm tau nqis peev txog 20% ntawm lawv cov peev nyiaj hauv kev sim cov neeg siv khoom lossis cov kev pabcuam tshiab raws li lawv tau xaiv tus kheej los ua kom pom cov qhua tuaj yeem txhim kho kev pom," said Tus Thawj Coj Saib Xyuas Haujlwm, TUB. "Los ntawm kev siv thev naus laus zis thiab cov ntaub ntawv muaj rau lawv coj mus rhais rau qhov kev coj ua no, cov tshaj tawm xov xwm ib txwm muaj peev xwm tuaj yeem tsim kev ua kom pom kev zoo dua qub thiab muaj peev xwm qhib cov nyiaj tau los tshiab," nws hais ntxiv.

Raws li cov neeg tshaj tawm saib mus txais yuav cov thev naus laus zis tshiab, 66% hais tias lawv yuav txiav txim siab tsiv mus rau huab, thaum 28% tau ua tiav lawm, nyob rau hauv ib qho kev hloov uas yuav tso cai rau lawv khaws lawv cov ncauj lus qhia ntxiv kom zoo dua thiab ntxiv cov kev pabcuam ntawm tus kheej, zoo li yog rooj plaub nrog streaming platform.

Lub nrawm ntawm huab yuav tseem cia cov tshaj tawm xov xwm tawm tswv yim kom nrawm dua, siv cov kev tshaj tawm hauv xov tooj virtual los tsim cov kev tshaj tawm tshiab nyob rau hauv cov xuab moos ntawm cov peev txheej los tsim peev txheej rau cov xwm txheej thiab tsim cov kev thov kom rov hais dua rau ntau cov neeg mloog. Cov thev naus laus zis tam sim no siv los ntawm yuav luag ob feem peb (60%) ntawm cov neeg tshaj tawm, thaum cov tshaj tawm tsis yog tam sim no ua kev tshaj tawm virtual 70% hais tias lawv yuav ua li ntawd nyob rau hauv ib xyoos. Txawm li cas los xij, txawm hais tias kev siv huab ua qhov muaj ntau dua nyob rau hauv kev tshaj tawm, 44% hais txog qhov lawv xav tias tsis muaj kev tswj hwm lawv cov ntsiab lus yog qhov kev txhawj xeeb tshaj plaws txog qhov kev txhim kho no.

"Huab tau ncig los ntawm ntau qhov kev tsis txaus ntseeg nyob rau lub xyoo uas tau txwv tsis pub cov neeg tshaj tawm xov xwm los ntawm kev ua raws li nws. Txawm li cas los xij, raws li cov tshaj tawm xov xwm tau tawm tsam nrog cov peev txheej huab ntawm lawv cov lag luam thiab cov kev pabcuam uas lawv muaj peev xwm muab tau, peb tab tom pom nws qhov kev saws me nyuam nce, "ntxiv Beaudouin. "Tsiv mus rau huab yuav tso cai rau cov tshaj tawm xov xwm siv cov thev naus laus zis tshiab kom zoo dua thiab siv lawv cov ntaub ntawv kom tau zoo dua qub kom lawv muaj peev xwm pib muab cov theem ntawm tus kheej feem ntau cuam tshuam nrog kev sib tham hauv platform thiab lawv cov algorithms."

TSWV

TSIS TXAUS SIAB (PARIS: ATEME), Hloov Chaw Yees Duab. ATEME yog ib tug thawj coj thoob ntiaj teb hauv AV1, HEVC, H264, MPEG2 video compression dlaws kev tshaj tawm, cable, DTH, IPTV thiab OTT. Muaj lus qhia ntxiv nyob rau ntawm www.ateme.com. Ua raws li peb hauv Twitter: @ateme_tweets thiab LinkedIn


AlertMe