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KHQ-TV Supercharges Digital Video nrog roj, Bitcentral's Linear rau xav Streaming kua


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Ob peb lub hlis dhau los kuv tau sau ib tsab xov xwm rau Nruab nrab, tus tseem ceeb tshaj plaws ntawm cov xov xwm tsim xov xwm tshaj tawm rau lawv cov ntaub ntawv xov xwm ua haujlwm tau zoo thiab lawv xav tias yuav raug kev phem ROJTM cov txheej txheem daws teeb meem. ROJ muaj zog thiab ua kom cov TV noj thiab cov neeg muab kev pab cuam kom qhib tau cov nyiaj tshiab los ntawm kev muab cov neeg saib xyuas qhov kev xaiv los saib cov xov xwm tawm thaum pib txhua lub sij hawm lawv xav, tus kheej rau lawv cov kev nyiam saib hauv TV, xov tooj, ntsiav tshuaj lossis lub computer. ROJ pab tiv thaiv tsis muaj kev cuam tshuam ntawm YouTube, Facebook thiab cov zoo li cov ntsiab lus ntawm kev tshaj lij thiab cuam tshuam nws ntawm lub chaw tswj hwm hauv chaw tswj. Qhov no yog ib qho kev hloov ntawm kev sib tw ntev ntev rau broadcasters thiab media companies vim tias ROJ muab lawv cov cuab yeej yog, cov khoom tsim thiab txoj cai analytics kom zoo dua qub lawv cov ntsiab lus thiab tshaj tawm txhua lub platform. Nrog uas tau hais tias, Kuv tau tos ib tug me nyuam qhuav tuaj yeem los kho qhov technology thiab kuv twv ua ntej. Luckily, Kuv tsis tas tos ntev thiab Nruab nrab tsis tu siab.

Cowles Broadcasting lub KHQ hauv Spokane, WA, tau tsis ntev los no Nruab nrab's FUEL digital platform rau hauv lawv cov chav haujlwm xov xwm. KHQ xav tau ib txoj hauv kev yooj yim los ua kom muaj cov nyiaj tshiab siv lawv cov khoom muaj nqis uas yuav ua rau cov neeg pom kev koom nrog, tsim kom muaj ntau txoj kev tshaj tawm. Tom qab lawv txoj kev mob siab rau kev tshawb nrhiav xaiv tshuab, KHQ qhib rau Nruab nrab kom coj kom zoo dua FUEL 's Linear on DemandTM streaming channel functionality thiab automation, uas seamlessly muab cov dab neeg hla txhua pab kiag li lawm thiab cov platforms tus kheej rau txhua tus saib.

"Peb zoo siab heev hais txog kev sib txuas ua ke ntawm qhov kev hloov pob zeb no kom muaj nuj nqis rau kev tshaj tawm txoj hauv kev," said Neal Boling, Cowles station chaw ua hauj lwm. "Peb tos ntsoov yuav pom ntau npaum li cas FUEL yuav tau nyiaj ntau tshaj cov nyiaj tau los siv peb cov khoom muaj nqis. Nws yog lub sij hawm uas cov nyiaj das nrog cov tswv cuab, thiab FUEL ua li ntawd rau peb, "ntxiv Boling. Mr. Boling qhia nyob rau hauv lub hli dhau los Cov Xov Xwm Tshawb Fawb tawm tswv yim txog nws qhov chaw nres tsheb txoj kev vam meej hloov mus rau FUEL qhov digital-first integrated workflow, neeg rau zaub mov sab dej streaming rau cov xov xwm tshaj tawm, thiab xa cov ntsiab lus raws li nws tau siv rau tam sim neeg siv, nrog cov phiaj tsom tawm.

Fred Fourcher, Nruab nrabtus founder thiab CEO remarked tias lub tuam txhab tau zoo siab heev saib KHQ benefiting ntawm FUEL lub feature feature. "Cowles yog ib qho zoo heev rau FUEL vim hais tias ntawm lawv cov ntau yam noj thiab xav ua kom zoo dua thiab nthuav cov ntsiab lus nyob rau lawv cov tuam txhab," txuas ntxiv Fourcher. "ROJ muab kev saib xyuas tus kheej nrog kev ua haujlwm hauv TV, ua rau pom ntev ntev, uas nce nyiaj ntawm peb cov neeg siv khoom 'online video content.

Tom qab ob lub xyoos dhau los ntawm TV ua nyob hauv online, broadcasters tsuas ua tiav ib feem ntawm cov nyiaj tau los hauv online uas lawv tuaj yeem ua haujlwm. ROJ yog tig los nrog nws cov yooj yim-rau-kev nthuav dav, ua haujlwm kawg-rau-kawg uas ua rau nws yooj yim rau "spin up personalized channels" - uas nrog qhov kev pom ntau yog ua rau pib 4X tus saib xyuas ntev. Cov kab hauv qab hauv TV yog ntev saib cov sij hawm, tshaj tawm, thiab ntau ntxiv nyiaj. Tsis yog ib qho kev txhaum uas yeej-yeej nyiam.


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Curtis Chan

Curtis Chan

Curtis Chan yog Thawj Tswj Hwm thiab CEO / Founder thiab Tswj tus khub ntawm ob siab technology Hom Marketing thiab Public Relations tuam txhab uas muag, Chan & Associates thiab kev txawj ntse IMPACT, uas nws cov neeg los ntawm lub ntiaj teb no Fortune 500 venture peev nyiaj startups.

Nws lub koom haum cov kev pab cuam, rau ntau tshaj ob xyoo lawm, tau pab garner thaum ntxov rau theem thiab kev loj hlob tuam txhab uas muag tseem ceeb hom raug, ua nyob rau hauv xws li tshaaj los yog IPO, nrog ib tug tag nrho lub teb nqi ntawm ntau tshaj $ 2.0 Billion.

Mr. Chan yog ib tug serial ua lag luam, philanthropist, sau thiab tim tswv investor. Nws ua si tseem ceeb thawj luag hauj lwm thaum ntxov nyob rau hauv pab usher nyob rau hauv ob qho tib si cov audio thiab cov video yees rau cov ntaubntawv povthawj siv, tawm thiab cov rooj vag ntau lawm industries. Nws expansive tom qab spans tshaj peb xyoo lawm nyob rau hauv puas tau nce thawj luag hauj lwm nyob rau hauv kev ua hauj lwm, ua lag ua luam loj hlob, engineering thiab kev muag khoom / marketing nyob rau hauv cov ntaub ntawv technology, media & kev lom zem, cia thiab networking, thiab lwm yam siab technology industries. Nws yog ib tug active saib thiab senior advisor rau ntau tsim thiab pib-up tuam txhab uas muag, ib lub lag luam / technology analyst, thiab muaj ntau tshaj ob xyoo lawm ntawm kev nyob rau hauv hom kev loj hlob, kev tswj kev noj kev haus / tuam txhab turnarounds, muaj tswv yim advertising thiab public relations.

Ib tug kawm tiav hauv California State University of Technology, San Luis Obispo, Mr. Chan tau ua kev zoo siab rau nws xyoo 12th ua tus tswv cuab ntawm lub Fullerton College Foundation, 16th xyoo uas yog Entrepreneur-in-Residence thiab cob qhia rau lub Lag Luam Me Lag Luam hauv California State University Fullerton thiab incubators. Tsis tas li ntawd xwb, nws yog ib tus neeg tuaj yeem pab dawb hauv DECA (Delta Epsilon Chi thiab Cov Chaw Ua Haujlwm Kev Kawm Txuj Ci ntawm Tebchaws Meskas); ib tug kws tshaj lij rau College of Engineering lub Ntiaj Teb Khaws Kev Tshawb Fawb Lub Koom Txoos, incubator mentor, Cal Poly, San Luis Obispo thiab ib tus tswv cuab ntawm Thawj Tswj Hwm Green thiab Gold Society. Txoj kev mob siab txog kev tu mob hauv tsev kho mob, nws yog Thawj Pawg Thawj Tswj Hwm yav dhau los rau kev kho lub siab lub ntsws; thiab yog tus neeg hais lus tsis tu ncua hauv ntau lub MBA thiab Doctorate level lectures ncig lub teb chaws. Nws tau nthuav tawm thiab luam tawm dua 30 cov ntaub ntawv thoob ntiaj teb, yog ib phau ntawv sau, ib tus tswv cuab ntawm lub rooj sib tham rau Lub Koom Haum Saib Duab thiab Kev Tshawb Xyuas Cov Thawj Coj, Tus Thawj Coj Tus Xov Tooj rau Kev Tshaj Tawm Txog Kev Tshaj Tawm, yav tas los Senior Editor rau Computer Technology Review, featured Contributing Editor rau ntau US thiab thoob ntiaj teb kev luam tawm rau dua 30 xyoo.

Saib Cognitive Impact cov kev pab cuam ntawm www.cognitiveimpact.com. Curtis yuav hu tau thaum curtis@cognitiveimpact.com; Chaw ua hauj lwm: (714) 447-4993 los yog curtis@broadcastbeat.com.
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