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Tsev » Xov xwm » Qee yam sib txawv los tham Kev yooj yim (thiab Qhov Tseeb uas “Nws Raug Txiaj Ntsim Kev Lom Zem”) ntawm NAB New York

Qee yam sib txawv los tham Kev yooj yim (thiab Qhov Tseeb uas “Nws Raug Txiaj Ntsim Kev Lom Zem”) ntawm NAB New York


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Cov neeg tsim cov koom haum New York koom nrog koom nrog sawv cev ntawm Charter Communications thiab Hewlett Packard Enterprise hauv kev sib tham txog kev tawm tswv yim tshiab ntawm cov koom haum uas tab tom hloov kev lag luam.

TSHIAB YORK NROOG - Qee Yam Txawv Tebchaws Tus Thawj Coj Tommy Henvey thiab Tus Thawj Coj Patti McConnell koom nrog pawg neeg sib tham tshwj xeeb los tshawb txog txoj hauv kev tshiab los tsim kev tshaj tawm raws li kev yooj yim thiab kev ntseeg siab ntawm NAB Qhia New York. Henvey thiab McConnell yuav koom nrog koom nrog Charter Communications Senior Tus Thawj Coj ntawm Kev Lag Luam thiab Tsim Tus Qauv Claire Avery thiab Hewlett Packard Tus Thawj Coj Lag Luam Lag Luam Hom Marissa Freeman hauv ib ntu uas muaj npe "Nws Raug Tsim Kom Lom Zem," moderated los ntawm Adweek Creative thiab Innovation Editor David Griner. Qhov kev sib kho yog teem rau hnub Thursday, Lub Kaum Hli 17 ntawm 2: 15 tsaus ntuj nyob rau hauv Javits Chaw (Nruab Nrab 2).

Cov neeg uas xav tuaj koom qhov kev tshwm sim tuaj yeem ua pub dawb los ntawm kev nkag mus rau tus lej EP06 thaum sau npe NAB Qhia Tshiab York.

Cov haujlwm tseem ceeb. Cov txiaj ntsig koj tsim rau koj cov neeg siv khoom tseem ceeb. Tab sis ntawm no yog qhov tshaj plaws, yuav ua li cas koj tau txais muaj qhov xwm txheej tseem ceeb dua. Tej yam txawv yog ib qho ntawm kev yug menyuam tshiab ntawm cov neeg ua haujlwm puv ntoob, nrhiav tsis yog kom xa cov lus muaj hwj chim, kev ntseeg siab, tab sis kom ua li ntawd kom zoo dua. Hauv kev sib tham no, cov koomhaum cov chaw tsim haujlwm yuav koom nrog cov sawv cev ntawm Charter Communications thiab Hewlett Packard Enterprise rau kev sib tham txog cov tib neeg zoo siab thiab cov neeg muaj kev zoo siab ua haujlwm dabtsi. Lawv yuav muab kev pom rau qhov lawv tau tsim kho qhov chaw uas txhua tus koom nrog txheej txheem, txhua tus txaus siab ua qhov lawv ua thiab txawm tias muaj kev zoo siab ntxiv rau leej twg lawv ua nrog.

Pawg Neeg

Tommy Henvey coj tau ntau tshaj kaum xyoo ntawm kev paub, tau ua haujlwm ua Tus Thawj Coj Executive ntawm McGarry Bowen thiab Ogilvy, Pawg Thawj Coj Pab Pawg ntawm Y&R thiab Tus Thawj Coj Tsim Kho ntawm BBDO. Nws tau ua haujlwm thoob plaws qhov dav ntawm cov neeg tau txais txiaj ntsig: FedEx, Doritos, Mt. Lwg, Pepsi, Lincoln, Verizon, Century 21, Nyiaj Txiag Nyiaj Tuam Txhab, Thomson Reuters, Kool Aid, NASCAR, thiab Lub Sijhawm Warner Cable rau npe ob peb tug. Nws yog tus muaj tswv yim zoo nkauj, tau txais AICP, ANDY, Cannes Film Festival, Clio, Effie, Emmy, New York Festival thiab One Show khoom plig. Nws nyiam nws ua dab tsi tab sis nws tseem xav tau tawm mus ua si nres luv luv rau lub Yankees, txawm hais tias qhov zoo li ntawm ploj zuj zus txhua hnub.

Patti McConnell tau siv ntau xyoo ob zaug ua haujlwm nrog cov npe nrov hauv ntiaj teb thiab cov lag luam thoob ntiaj teb. Nws txoj haujlwm tau suav nrog kev ncig xyuas ntawm Ogilvy & Mather, qhov chaw nws tau ua haujlwm ua ob Tus Thawj Coj ntawm Ntau Lawm NA thiab Tus Thawj Coj Ua Haujlwm rau American Express, Coca-Cola, Kraft Cov Khoom Noj thiab Lub Sijhawm Warner Cable, kom nco ntsoov ob peb tug. Patti tseem tuav EP tshaj tawm ntawm ob qho BBDO thiab JWT. Nws cov haujlwm tau pom zoo ntawm AICP, ANDYs, Cannes Film Festival, Clios, Effies, Emmys, New York Festival thiab One Show khoom plig.

Claire Avery yog lub chaw tsim khoom lag luam zoo heev thiab hom tshuaj ua lag luam. Nws tau pib ntawm Charter Communications hauv 2007 thiab sai tau sawv los ntawm Qib, yeej ntau ntawm Mark thiab Cable Faxie cov khoom plig raws txoj kev. Ua ntej Charter, nws tau nyob hauv pab pawg muaj tswv yim lag luam ntawm AOL. Nws kawm tiav qib siab ntawm Sweet Briar College.

Marissa Freeman tau coj thoob ntiaj teb kev tshaj tawm ntawm HPE lub tuam txhab hom tshiab, tau lees paub tias yog qhov kev nkag siab ntau tshaj plaws ntawm txhua lub sijhawm hauv Interbrand Qhov Chaw Zoo Tshaj Plaws Hauv Ntiaj Teb. Nws saib xyuas cov khoom lag luam thoob ntiaj teb, kev tshaj tawm, xov xwm, kev sib koom tes nrog cov ntsiab lus, kev txhawb nqa thiab hom khoom. Ua ntej HPE, Freeman tau tuav cov thawj coj ntawm BBDO, DDB thiab Deutsch LA. Nws ua haujlwm ntawm DIRECTV ntawm Deutsch LA coj nws mus rau Lub Sijhawm Warner Cable ua SVP Hom Phiaj. Nws yog tus tau txais AMA Marketer ntawm Qhov Khoom plig Xyoo thiab tsis ntev los no muaj npe ua ib tug ntawm Innovators 'Sab 100 Cov Poj Niam hauv Kev Lag Luam Kev Lag Luam. Nws kawm tiav hauv Montclair State University thiab nws tau qhuab qhia ntawm Tsev Kawm Ntawv Lag Luam Columbia thiab New York.

moderator

David Griner tau npog qhov siab thiab qis ntawm qhov zoo ntawm kev tsim rau Adweek rau 12 xyoo. Nws saib xyuas pab pawg ua haujlwm nrog kev tshaj tawm kev sib tw, kev tsim cov khoom lag luam, kev tsim txuj ci tshiab, cov koom haum thiab cov neeg pab tswv yim. Nws yog tus tsim ntawm cov neeg nyiam #AdweekChat tau tuav txhua Hnub Wednesday hauv Twitter thiab tus tswv tsev Adweek's podcast "Yeah, Uas yog Tej zaum Ad," lub npe 2018 qhov zoo tshaj plaws podcast los ntawm Folio Awards. Hauv 2018, nws tau lub npe Tus Sau Xov Xwm ntawm Lub Xyoo los ntawm UK-raws li koom haum cov koom haum poj niam hauv Kev Ua Lag Luam.

Tej Yam txawv nyob hauv Brooklyn, New York. Yog xav paub ntxiv, hu rau 929-324-3030 lossis mus ntsib www.itssomethingdifferent.com


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